SEO & GEO SERVICES
Your expertise deserves to be discovered. We work on your search visibility and prepare your content for the way people search with AI.
Let’s talk about your visibilitySEO means improving your website so it appears for searches related to your business, without paying for each click as you would with an advert.
Your customer searches for “renovation contractor in Lyon”: the aim is for them to discover a relevant page on your site.
GEO focuses on visibility when a customer asks AI which professional to choose. The aim is for your business to appear among the suggested options, with a link to your website to book or request a quote.
Your future customer asks “Where can I book a reliable contractor in Lyon?”. We make your services, service area, past work and verifiable reviews easier to find and understand.
The two complement each other: accessible pages, clear expertise and reliable information support visibility. GEO builds on these SEO foundations; engines still decide which sources to cite.
The goal is more than visits: it is helping the right people discover your offer, understand your value and get in touch.
We help Google understand your website through title tags, meta descriptions, H1–H6 headings and internal links. We also check that your pages can be crawled and indexed.
We select keywords relevant to your services, customers and location. We compare how often people search, what they are looking for and the competition to choose useful search terms.
Service pages, local content and answers to common questions: we make your expertise clear, specific and easy to understand.
Your business information, work and evidence of expertise are organised to help people and search engines understand what you do.
HOW WE WORK ON GEO
We clarify what you do, who you help and where you work. We highlight evidence that builds trust and make it easier to move from discovery to an enquiry. Here is our work within the agreed scope.
We identify questions that come before a decision: prices, timelines, choosing a solution and differences between offers. We select those where your expertise can provide a useful answer.
We write or improve pages with direct answers, explanations, practical examples and frequently asked questions where useful. Each piece addresses a specific need with clear headings.
We highlight your work, experience and business information. We check facts, useful sources and consistency in how you present your business to make the content reliable.
We check page access, text content and internal links. Where relevant, we add structured data consistent with the visible information. This describes your business; it does not guarantee a citation.
We observe a set of questions agreed with you, record cited sources and track visits from AI engines where identifiable. Observations are dated: answers vary by engine and context.
Poorly covered questions, vague information or outdated facts: we improve the affected pages and compare observations over time. You receive the agreed content and a record of completed actions.
Your website, customers and current visibility.
An action plan aligned with your needs and resources.
Technical fixes and improved content.
Visibility, clicks and enquiries: indicators relevant to your business.
Clarity for your next step.
SEO focuses on visibility in search engines. GEO looks at how your content can be understood and used in generative search answers. Both rely on accessible pages, reliable information and useful content.
Not necessarily. An audit separates targeted improvements from a need for redesign. We propose a scope suited to your website and priorities.
It depends on your starting point, competition and the changes made. Search visibility takes time to develop. We agree on tracking indicators and review progress together.
No. Search engines decide which content to show. Our work improves your website’s foundations and content quality, then measures progress.
Depending on the agreed scope: a prioritised audit, an action plan, the planned optimisations and tracking of selected indicators. Your quote specifies pages, deliverables and the support schedule.
Tell us about your website and goals. We will find the right starting point.
Let’s talk about your visibility