Google & AI visibility SERVICES
When someone searches for your services on Google or asks AI for advice, your business needs to be easy to find and understand. We work on your pages so they answer those searches and encourage people to get in touch.
Let’s talk about your visibilitySEO means improving your website so it appears for searches related to your business, without paying for each click as you would with an advert.
Your customer searches for “renovation contractor in Lyon”: the aim is for them to discover a relevant page on your site.
A customer can ask ChatGPT or Google’s AI which tradesperson to choose. The answer may suggest businesses and links to contact them. We prepare your content so it can be used as a source for those answers: this is GEO.
For example: “Where can I book a trusted tradesperson in Lyon?” Your services, coverage area, projects and reviews should be easy to verify. Lyon is used here as an example of a local search.
The two complement each other: accessible pages, clear expertise and reliable information support visibility. GEO builds on these SEO foundations; engines still decide which sources to cite.
We start with searches related to your business, then check that your pages answer them and that Google can read them.
We rework page titles, descriptions for Google and the way text is organised. We also check that the search engine can read the pages and follow links between them.
We research the terms your customers use, estimated search volumes and competition. A less popular term can still be valuable when it closely matches your service and area.
Your pages explain what you offer, where you work and how the service works. We add answers to questions that come up before a purchase or quote request.
We make your identity, projects and practical information easy to find. Visitors should be able to check your experience and see how to contact you.
HOW WE WORK ON GEO
The foundations are still those of search optimisation. For AI answers, we pay particular attention to customer questions and information that supports your expertise.
Prices, timescales, differences between offers: we identify the questions customers ask before choosing. We write or rework pages to answer them directly, using your examples and business knowledge.
Projects, reviews, services and coverage area: we check that the information is consistent and current. Important content remains accessible as text, with the links and technical markup search engines need.
We track a selection of questions agreed with you and record the sources AI tools cite. We also check the visits they send when identifiable. These observations are dated because answers can vary.
Does a question go unanswered on your site? Has information changed? We update the relevant pages and give you a record of the changes made.
Your website, customers and current visibility.
An action plan aligned with your needs and resources.
Technical fixes and improved content.
Visibility, clicks and enquiries: indicators relevant to your business.
Clarity for your next step.
SEO concerns your presence in search results. GEO focuses on AI answers that may cite your business or website. Both rely on accessible, accurate information that answers customer questions.
Not necessarily. We start by reviewing your site. If a few page updates or settings are enough, we propose those fixes; if a redesign is needed, we explain why.
Website improvements are visible once published. Their effect on search takes longer and depends on your starting point and competition. The quote sets out a reporting schedule to track changes.
No. Search engines choose their results and cited sources. We can improve access to your pages and their content, then track the effects; we cannot decide your position in the answers.
The quote lists the pages to work on, content to produce, technical fixes and reporting frequency. You receive the agreed work, a summary of changes and the results of the measures being tracked.
Send us your website, the services you want to promote and your coverage area. We will suggest the first areas to investigate.
Let’s talk about your visibility